Stop by any French Gerleman Sales Counter between July 1 and September 1 to enter our sweepstakes drawing.  No purchase is necessary to enter or win. However, you must be 18 years or older to participate.  This sweepstakes is reserved for French Gerleman customers only.

First Prize

Win one of two fishing trips to Trophy Country (Huntsville, MO).  A gift certificate will be presented to two lucky winners. Trip can be scheduled for Fall 2020 or Spring 2021.  Includes two nights accommodations (for two individuals) and two days fishing.  For more information about Trophy Country visit 

Trophy Country is the premier place to hunt and fish in Missouri. Privately owned and managed by the Rodgers family since 1981, Trophy Country is 6,300 continuous acres of hunting and fishing paradise. At Trophy Country you can experience hundreds of acres of heavy timber, open hay fields, row crop bottoms ground, and wetlands. This produces an exceptional and diverse habitat resulting in world class hunting and fishing.

Experience world class fishing in lakes ranging from 1 to 200 acres of water surface area. These lakes are home to giant large mouth and small mouth bass, striped bass, walleye, yellow perch, crappie, bluegill, and catfish.

Second Prize 

Win one of two $150 Bass Pro Shops gift cards.  Note: Bass Pro Shops is not affiliated or a sponsor of this promotion. 

See program rules for additional details.  Sweepstakes drawing will take place on September 7, 2020.  

In addition to our sweepstakes we're giving away some fishing related gifts with purchase. 

For sales counter orders $150 or less, choose from one of the following gift items: 

  • Minnow Fishing Lure
  • Travel First Aid Kit

For sales counter orders $150 or more, choose from one of the following gift items:

  • Lure the Best Bucket Hat (Tan)
  • Lure the Best T-Shirt (Tan or Blue)

Limit one item per week.  Available while supplies last.  


To view and download sweepstakes flier click here



French Gerleman “LURE THE BEST” Official Rules

No purchase necessary to enter or win this sweepstakes.  A purchase will not increase your chances of winning.

ELIGIBILITY:  This promotion begins on July 1, 2020 and ends September 1, 2020 (the “Promotion Period”).  The LURE THE BEST Sweepstakes ("Sweepstakes") is open only to individual customers and the owners and employees of customers of French Gerleman (“Sponsor”) who are legal U.S. residents and 18 years of age or older.  Void where prohibited by law. Not open to the general public.  VOID WHERE PROHIBITED OR RESTRICTED BY LAW.  Some employers may not grant you permission to participate in this promotion or may have rules regarding awarding of prizes to their employees.  By participating, entrants agree to adhere to the rules of their employers.  Sponsor assumes no responsibility for any consequences of an employee violating the rules of his or her employer.  Employees, officers, and directors (including immediate family members and members of the same household) of the Sponsor, its subsidiaries/affiliated companies, advertising and promotion agencies, and any and all other entities associated with the Sweepstakes, are not eligible to participate.  By entering, you agree to these Official Rules and the decisions are final and binding in all respects.  All federal, state and local laws and regulations apply.  Entrants may enter to win any of the prizes set forth below, but will only be eligible to win one of the prizes.

HOW TO ENTER:  There is no purchase necessary to enter or win Sweepstakes.  To participate, obtain and complete an official entry form by hand at the French Gerleman sales counters in St. Louis, Washington, MO, Columbia, MO, Springfield, MO, Quincy, IL or Lenexa, KS once per day; or mail a postcard with your first/last name, title, company, phone number and e-mail address (mailed with first class postage affixed) to:  French Gerleman LURE THE BEST, Attn: Marketing Dept., 2023 Westport Center Drive, St. Louis, MO 63146, once per day. All entries by mail must be received no later than September 1, 2020.  Mailed faxed entries must be legible and submitted in original form.  Each entry must be hand printed, mailed separately and/or have sufficient postage.  Incomplete entries are void.  Entries mechanically reproduced or made in any fashion other than submitting an official entry form provided by Sponsor or mailed postcard are void.  Sponsor is not responsible for lost, late, misdirected, postage due, damaged, mutilated, illegible or incomplete entries.  Proof of depositing entry in the mail is not considered proof of delivery or receipt.  There is a limit of one entry per person per day during the Promotion Period.  Sponsor reserves the right to offer additional entry opportunities.  All entries become the official property of the Sponsor and will not be acknowledged or returned.  False or deceptive entries or acts will render the entrant ineligible.  Neither Sponsor nor its agents accept correspondence or telephone inquiries regarding the status of entries or the administration of the Sweepstakes.

DRAWINGS/ODDS:  Winners will be selected by random drawing from all eligible entries received. Drawings will take place on September 7, 2020.  Odds of winning depend on the number of eligible entries received and are equal regardless of method of entry. You need not be present to win.  Judges decisions are final.  Winning entrants will be notified by telephone, email or mail service.

PRIZES: Four prizes will be awarded: (2) First Prizes - Fishing Trip Fishing Trip for You and a Guest at Trophy Country (Huntsville, MO) Includes 2 Nights Lodging, Two Days Fishing - $750 value and (2) Second Prizes - $150 Bass Pro Shop Gift Card. Additional restrictions may apply.  No substitution, transfer, or cash equivalent for a prize is permitted, except by Sponsor in Sponsor’s sole discretion.  Sponsor reserves the right to substitute a prize of equal or greater value if the advertised prize becomes unavailable. Winners assume all applicable tax liability for their prize. Winners may be required to submit valid identification and to execute and affidavit of eligibility and release of liability prior to receiving their prize. 

GENERAL CONDITIONS:  Winners, and winners' employer (if winner is to relinquish prize to employer per company policy) must complete, execute and return an Affidavit of Eligibility, Liability Release and Publicity Release within seven days of notification.  Failure to timely return documents, or if prize notification or prize is returned as non-deliverable, or if winner is found not to be in compliance with these Official Rules or otherwise ineligible or declines acceptance for any reason, may result in disqualification with an alternate winner selected.  Where permitted by law, winner, and winners' employer, grant to Sponsor, and those acting pursuant to its direction or control, (and agree to confirm such grant in writing upon request), the right to print, publish, broadcast and use, worldwide in any media now known or hereafter developed, including but not limited to the world wide web, at any time or times, the winner's name, portrait, picture, voice, likeness and biographical information as news or information and for advertising, trade and promotional purposes without additional consideration and without notification, review or approval.  By participating, winners and entrants agree to release and hold harmless Sponsor and its affiliates, subsidiaries, advertising and promotion agencies and each of their respective directors, officers, employees, representatives and agents from any and all liability for any injuries, claims, loss, damage or any other liabilities (whether alleged, threatened or actual) of any kind to any person, including death, and property, arising in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of the prizes or participation in any Sweepstakes-related activity.  Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds, in its sole discretion, to be tampering with the entry process or the operation of the Sweepstakes or web site; to be in violation of the Terms of Service of the web site; to be acting in violation of the Official Rules; to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any use of robotic, automatic, macro, programmed or like entry methods will void all such entries by such methods and persons using any such methods will be disqualified.  Sponsor reserves the right to modify, suspend or terminate the Sweepstakes in the event it becomes necessary due to circumstances beyond Sponsor’s control.  In the event that the Sweepstakes is terminated early, a winner will be selected from all eligible entries at the time of termination. ALL PRIZES WILL BE PROVIDED TO THE WINNING ENTRANT “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTIBILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT.  SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR THE EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU.  CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS AND/OR EXLCUSIONS.  

WINNER LIST:  For the name of the winner or a copy of these official rules, please send a self-addressed stamped business-sized (#10) envelope to French Gerleman LURE THE BEST Winner List, 2023 Westport Center Drive, St. Louis, MO 63146.  Requests must be received by October 30, 2020.

PRIVACY POLICY: Sponsor will not intentionally disclose any personally identifying information about you (including information submitted on the application form) to third parties. French Gerleman utilizes e-mails to notify winners, and to let you know of special promotions, events and policy changes. Registrants are automatically opted-in to receive all types of French Gerleman e-mails.

SPONSOR:  French Gerleman, 2023 Westport Center Drive, St. Louis, MO 63146